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product designer for high-stakes digital systems

Designing high-risk digital products where errors carry real consequences. I focus on critical paths, reducing failure points and stabilizing user outcomes through clear, system-level thinking.

Hands-on with modern AI tools to prototype and ship production-ready work while collaborating with engineering teams.

Full stack

Design and build in one flow. Decisions move straight into working output.

Built to scale

Interfaces that reduce decision fatigue and increase adoption.

View selected work

Selected Work

Inktrail

One workspace. Docs, canvas, AI, and publishing, no more tab switching.

Every knowledge worker I interviewed had the same problem. Their work lived across five different apps. I designed a full AI-native workspace from zero, with a document editor, visual canvas, meeting transcription, and one-click publishing all on a single continuous surface, then collaborated with engineers to ship it. The AI generates real, editable files. Not chat messages you copy-paste somewhere else.

Open project
0 → 1shipped in 4 months
inktrail preview

Pay.io

Designed the infrastructure layer for crypto payments.

Crypto wallets were built for traders, not businesses moving real money. I designed the full payment infrastructure dashboard, covering hot wallets, sweep logic, and merchant settlements. Operators can manage $200M+ without second-guessing a single transaction.

Open project
$100B+market opportunity
pay-io preview

HumanManager

Replaced full redesign with a system-first rollout.

The client expected new screens. The blocker was inconsistent components. I rebuilt the design system first, then applied it across every enterprise workflow. The product that already worked finally looked like it did.

Open project
+23enterprise clients (90 days)
humanmanager preview

Quit App

Forced a commitment before access.

You don't get a second first session. I designed the onboarding, commitment device, and first-48-hour experience as one connected system, built to hold someone mid-craving, end-to-end across iOS and Android.

Open project
+65%onboarding completion
quit-app preview

Accorn

Reduced the core flow to 3 taps. Trust over usability.

A failed transaction wasn't an inconvenience. It was a livelihood problem. I designed the full payments experience for low-literacy, low-connectivity markets. Three taps, zero ambiguity, engineered for the moment the signal drops.

Open project
35%of unreachable merchants, reached
fintech-merchants preview

CoinHaven

Built trust signals before marketplace features shipped.

Everyone was building marketplaces. Nobody was building trust. I designed and shipped the full product, from provenance systems and creator verification down to the marketplace flows. Built to earn belief in a market drowning in noise.

Open project
€7Mraised
coinhaven preview

Recommendations

what people i've worked with say.

Joseph was a member of my global UX design team for 18 months. During that time, I was grateful for the thoughtfulness he brought to every design challenge and his positive attitude which continuously elevated the results of the cross-functional team he worked with. He brought both a consumer and business-savvy mindset to his design decisions, and is committed to leveraging design systems to drive consistent and efficient digital experiences.
Erin SkurdalDirector, Global UX Design & Content · Kenvue Inc

Contact

Available for Senior roles

Let's build something
that ships.

Based in Tallinn · open to remote globally. I usually respond within 24 hours.